Compare the way a corporation advertises its product and the way it represents itself on its website. Wabi-sabi template to identify the state of mind of the corporation.
In commercials the scene is always Sprint vs. Sprint or Sprint vs. another company, mainly Cingular. There is this underlining competition that makes the commercials entertaining, but their website is just the opposite. It is very professional and clean cut. It highlights business solutions and quick links for the customer. The site revolves around the client, not the competition. Sprint seems to have a layed out process for realing in a new customer. Step 1: Grab their attention (funny commerical). Step 2: Lay the law that they are the best company. Step 3: Fit their needs. Sprint - Tour Guides.
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